EMC Guide to Sessions at VMworld 2012

I totally stole this document from Kyle Keller (@latency) – EMC Cloud Director for our Federal team and former vSpecialist, because I’m getting asked a lot about EMC’sRight here right now presence at VMworld I figured I’d toss this up on my blog site for others to view.  With that said – here is your EMC Guide to Sessions at VMworld !!



The session catalog for VMworld is vast, this post should help you with your session selections, by narrowing down the sessions and grouping them by common topics. Also, we have provided a calendar that will help you visualize when sessions occur. Note that all sessions last for one hour, and session registrations are again required for the 2012 show.

The “areas of interest” for sessions we’ve highlighted are: keynotes, EMC must see sessions, super sessions, applications, infrastructure, operations, federal focus and of course networking opportunities.

Simply pick the area (or areas) you’re most interested in, and go to the VMworld Schedule Builder (you’ll need to be signed in to the vmworld.com site to use the schedule tool) and register for the sessions you want. Some sessions may be presented multiple times, so feel free to attend the one that best fits your schedule.

Schedule Builder Link: https://www.vmworld.com/schedulebuilder-login.jspa

High Level Weekly View:



Special 1:1 NDA Sessions – you must sign NDA and register to participate. Location specified on map below as “1:1 Meetings”

VNX – VNXe – Isilon NDA: http://info.xtremio.com/VMWorldMeetingRegistration-USD.html

“Project X”: http://info.xtremio.com/VMWorldMeetingRegistration.html

VFCache – Project Thunder: http://info.xtremio.com/VMWorldMeetingRegistration-FBU.html

EMC Hands on Labs. Location specified on map below as “EMC HoL”:

Managing and Securing your cloud infrastructure HANDS ON:

26 Lab Modules, 12 Workstations, Self Paced – fully staffed by technical vSpecialists clip_image004

EMC Must-See Sessions:

SS1010 – Cloud Transforms IT. Trust Transforms Cloud. Big Data Transforms Business.

Tuesday Aug 28 (2:00 PM – 3:00 PM)

Pat Gelsinger – President & COO, EMC Corporation

SPO3338 – The Latest in IT Transformation with EMC and VMware

Tuesday Aug 28 (3:30 PM – 4:30 PM)

Chad Sakac – Vice President, VMware Technology Alliance, EMC Corporation

SPO3337 – Transform Your Mission-Critical Applications on EMC and VMware

Monday Aug 27 (11:00 AM – 12:00 PM)

Adam Wagner – Consultant Cloud Architect, EMC Corporation, EMC Corporation

Sam Lucido – Oracle Global Functional Leader, EMC Corporation, EMC Corporation


VMworld 2012 Keynote

Monday Aug 27 (8:30 AM)

Paul Maritz – CEO, VMware

Pat Gelsinger – President & COO, EMC Corporation – incoming VMware CEO

Steve Herrod – VMware CTO

This years keynote will be detailing how VMware is helping customers and partners thrive in the cloud era with key announcements, discussions and demonstrations of the solutions at the heart of the software-defined datacenter.

Steve Herrod VMware CTO Keynote

Tuesday Aug 28 (8:30 AM)

Paul Maritz – CEO, VMware

Pat Gelsinger – President & COO, EMC Corporation – incoming VMware CEO

Steve Herrod – VMware CTO

Steve Herrod and several VMware partners will take the stage to demonstrate the state-of-the-art technology that is transforming IT and enabling the mobile workforce.

Super Sessions:

SUP1010 – Cloud Transforms IT. Trust Transforms Cloud. Big Data Transforms Business.

Tuesday Aug 28 (2:00 PM – 3:00 PM)

Jeremy Burton – EVP & Chief Marketing Officer EMC

Cloud computing is transforming IT. The way IT deploys infrastructure, provisions resources, builds applications, and provides access to these applications is changing dramatically, promising both greater efficiency and agility. At the same time, many businesses now see data volumes growing so large they break traditional infrastructures – this is what EMC calls Big Data. Managing Big Data represents a huge challenge for IT, but using analytics to provide insight into Big Data promises to transform business, delivering competitive advantage and breakthrough business value. Cloud computing and Big Data will only be viable if they are underpinned by a foundation of trust – trust that the infrastructure will be available 24×7 and trust that data will not be compromised by the latest advanced threats. Join EMC as we address the changes necessary to move to a new model – one which requires IT to transform to an internal service provider, shifting focus from infrastructure cost to business agility. We will discuss EMC’s technology direction and roadmap, our comprehensive integrations with VMware, and customer experiences who have transformed IT and their business.


SPO3337 – Transform Your Mission-Critical Applications on EMC and VMware

Monday Aug 27 (11:00 AM – 12:00 PM)

Adam Wagner – Consultant Cloud Architect, EMC Corporation, EMC Corporation

Sam Lucido – Oracle Global Functional Leader, EMC Corporation, EMC Corporation

A vital step towards delivering IT as a Service (ITaaS) is virtualizing mission-critical applications to gain unprecedented efficiency, application availability, business agility, and time to market. Enterprises need to decide whether to virtualize their mission-critical applications and supporting IT infrastructures while upgrading and migrating to newer releases, such as Oracle 11g, SQL Server 2012, SAP LVM, and SAP HANA – and also completely new data and application models using technologies such as Hadoop. Come to this session to learn how Oracle Databases can be successfully consolidated onto cloud environments while managing system resources to maintain SLAs and increase performance of your Oracle environment. Understand where you can benefit the most by leaving the legacy RDBMS model behind – and using next-generation technologies. Understand how to confidently transform your SAP environment and accelerate your application deployments. Together, EMC, Cisco, and VMware are taking a leadership role within the SAP community to deliver certified SAP Landscape Virtualization Manager and SAP HANA solutions to ensure that customers receive the scalability, high availability, disaster tolerance, and continuous access required for their mission critical information. This session explores several customers’ transformational journey with SAP Software as a Service (SaaS)-based application deployments and other mission critical applications and how they built world-class private cloud infrastructures.


SPO3338 – The Latest in IT Transformation with EMC and VMware

Tuesday Aug 28 (3:30 PM – 4:30 PM)

Chad Sakac – Vice President, VMware Technology Alliance, EMC Corporation

Cloud computing transforms IT, delivering the maximum possible IT efficiency and flexibility. Together, EMC and VMware enable the most efficient and flexible infrastructure and management solutions for virtualization and hybrid cloud environments. This is a must-see session for anyone wanting to hear and experience the latest integrated technologies from EMC and VMware and also what future innovations are being developed, such as stretched active/active clustering. This session will cover the latest technologies including the updates to VAAI, VASA, vSphere 5.1, vCloud Director 5.1, View 5.1, intelligent virtual storage with vCenter Operations, and a service-driven management “mash-up” tool for better visibility and control in cloud environments. It will unveil major EMC platform updates that deliver non-stop reliability and simplicity at unlimited scale for hybrid clouds, Big Data, and virtualized mission-critical applications. EMC will announce its newest, scalable VSPEX reference architecture for VMware View. Likewise, EMC is transforming VMware backups, enabling VMs to be backed up 3x faster with 30x quicker recovery. End-user computing in the post-PC era is very different from an accessibility, application, and security perspective. Learn how you can build, centrally manage, and secure any SaaS, Web, and Windows applications to deliver them to end-users on the device of their choice – and do it with incredible performance, experience, and cost-effectiveness. The session will include real-world customer examples, updates to best practices, and fun demonstrations of the latest cutting-edge technologies.


APP-BCA1270 – Virtualizing Oracle Database from Big Iron with Near-zero Downtime

Monday Aug 27 (5:30 PM – 6:30 PM)

Jeff Browning – Tribal Shaman, EMC Corporation

Almost all IT shops have Oracle databases which are running on legacy RISC / UNIX platforms, such as Sun Solaris, HP-UX, and IBM AIX. Many of these customers desperately want to migrate these databases off of UNIX and onto x86 / Linux under vSphere. The reason is cost: Running Oracle on UNIX is extremely expensive. Running Oracle under x86 / Linux on VMware vSphere is far less costly. The barrier to migration is endianness. Since Oracle 10g, the internal Oracle datafile structure has been completely cross-platform, with one exception: Endianness. Endianness refers to the order in which data is stored within the platform’s CPU. Most UNIX platforms are big endian and all x86 platforms, including VMware vSphere, are little endian. Thus, Oracle datafiles must be converted when they are transferred from UNIX to x86 / vSphere. The real challenge is doing this with minimal, if any, downtime. Many of these databases are mission-critical and cannot withstand significant downtime. Unfortunately, the built-in VMware platform migration tools (such as VMware vCenter Converter) only work on the x86 platform as the source platform. For this reason, other tools must be used to migrate the database onto vSphere. This session will cover detailed procedures and relative tradeoffs of the various choices for making this transition in as close to real-time as humanly possible. In other words, various options exist for cross-platform migration of Oracle databases from RISC / UNIX onto vSphere, and each of these will be discussed and compared in detail.


INF-BCO2982 – Stretched Clusters & SRM; How and When to Choose One, the Other, or Both?

Tuesday, Aug 28 (3:30 PM-4:30pm) and Thursday, Aug 30 (11:00 AM – 12:00 PM)

Chad Sakac – Vice President, VMware Technology Alliance, EMC Corporation

Vaughn Stewart – Director for Cloud Computing solutions and Virtualization Evangelist, NetApp

Need to deploy a highly-available vSphere cluster that spans two data centers? When should you deploy a geo-spanned storage cluster, a distributed storage cache, or SRM?

INF-SEC2306 – Automated IT Infrastructure Management and GRC Technologies

Monday, Aug 27 (2:00 PM – 3:00 PM) and Wednesday, Aug 29 (8:30 AM – 9:30 AM)

GeorgE Gerchow – Director, Center for Policy & Compliance, VMware, Inc.

Hoc Phan – Solution Marketing Manager, EMC Corporation

This session will outline the integration of IT Infrastructure Management solutions from VMware, EMC, and Governance Risk and Compliance (GRC) Technologies from RSA. Many organizations today struggle with exactly how to leverage the benefits of cloud computing without sacrificing security, control, or compliance. Due to siloed structures or a lack of standardized GRC processes, some IT departments lack visibility, are relegated to manual efforts, and lack a centralized audit function. The abstraction layers introduced by virtualization make configuration management and comPliance validation even more difficult. The presenters will conduct a detailed demonstration of the out-of-the-box integration among VMware, RSA, and EMC technologies, showing the full lifecycle from policy creation, through scanning critical IT assets automaticaLly, and reporting results via a dashboard.

INF-STO2980 – vSphere 5.1 Storage Best Practices

Monday, Aug 27 (5:00 PM – 6:00 PM)

Chad Sakac – Vice President, VMware Technology Alliance, EMC Corporation

Vaughn Stewart – Director for Cloud Computing solutions and Virtualization Evangelist, NetApp

Storage industry experts will discuss a number of best practices for connecting vSphere 5 to SAN & NAS storage platforms with a focus on performance, availability, and manageability.

INF-VSP1392 – Storage Partners Integration with VMware’s Cloud Suite

Tuesday, Aug 28 (1:30 PM – 2:30 PM)

Ameet Jani – Senior Product Manager, VMware, Inc.

Come hear from storage partner executives (HP, EMC, Netapp, and Fujitsu) how they brought value to their customers with an integrated solution with VMware. See how they integrate with the vSphere Web Client and Monitoring solutions. Learn about their experiences working with VMware to integrate their product and what functionality they expose. See what value integration with VMware’s cloud suite could bring for you

INF-VSP1475 – vSphere 5 Design Discussions

Tuesday, Aug 28 (12:00 PM – 1:00 PM) and Thursday, Aug 30 (10:30 AM – 11:30 AM)

Scott Lowe – CTO, vSpecialist Team, EMC Corporation

Forbes Guthrie – Virtualization Architect, vreference.com

Led by authors Scott Lowe and Forbes Guthrie (co-authors of “VMware vSphere Design”), this session will focus on high-level topics around vSphere 5 design. There are lots of decisions that need to be made in a typical vSphere design, and VMware vSphere users who do not have experience in vSphere design might not be aware of some of these decisions and the effect these decisions can have on the final implementation. This session aims to help provide some high-level guidance on designing a VMware vSphere environment, with information taken from real-world experience and a focus on interactive participation from session attendees.


INF-VSP1504 – Ask the Expert vBloggers

Monday, Aug 27 (2:30 PM – 3:30 PM)

Scott Lowe – CTO, vSpecialist Team, EMC Corporation

Frank Denneman – Consulting Architect, VMware, Inc.

Chad Sakac – Vice President, VMware Technology Alliance, EMC Corporation

Duncan Epping – Principal Architect, VMware, Inc.

Rick Scherer – Senior vSpecialist, EMC Corporation

One of the highest-rated sessions at VMworld is back for it’s fifth year! Come meet four VMware Certified Design Experts (VCDX) on stage answering your questions. We get the top Virtualization Bloggers in the industry and get them on stage answering your questions in a wide array of topics.



OPS-CIM1645 – Cross-Domain Performance and Capacity Management of VNX Storage Using EMC VNX Connector and VMware vCenter Operations Manager

Monday, Aug 27 (2:30 PM – 3:30 PM) and Wednesday, Aug 29 (8:00 AM – 9:00 AM)

Sachin Mullick – Business Strategist, EMC Corporation

James Comstock – Sr. Director of Product Management – USD, EMC Corporation

Mahesh Kumar – Marketing Director, Enterprise Management, VMware, Inc.

This session explores the integration of storage analytics with VMware vCenter Operations Management resulting in cross-domain analytics to simplify the management of today’s increasingly dynamic IT infrastructure. In addition, this session outlines the benefits of using storage analytics to manage file and block storage across physical and virtual environments.

Federal Focus Sessions:

INF-SEC2031 – Building YOURcloud: The U.S. Governments First Secure Hybrid Community Cloud

Monday, Aug 27 (12:30 PM – 1:30 PM) and Wednesday, Aug 29 (1:00 PM – 2:00 PM)

Anil KarmelM&O Chief Technology Officer, Department of Energy’s National Nuclear Security Administration
Travis Howerton – CTO, National Nuclear Security Administration
Ravi Kumar – Group Marketing Manager, VMware, Inc.

In this session, you will learn how the U.S. Department of Energy’s National Nuclear Security Administration developed YOURcloud, the federal government’s first secure hybrid community cloud, based on the award-winning innovations in Los Alamos National Laboratory’s Infrastructure On-Demand (IoD) cloud platform. YOURcloud, powered by IoD v3.0, allows users to automatically deploy and manage their own workloads in secure YOURcloud enclaves. VMware vSphere®, VMware vCloud Director® and VMware vShield™ provide the foundation for YOURcloud, which can be hosted privately on premise or at a commercial cloud service provider. Come take a walk with us as we show you how Infrastructure On-Demand evolved.

Networking Opportunities:

Unofficial vmunderground VMworld Party(www.vmunderground.com)

Sunday, Aug 26(mystery logistics – follow @bknudtson, @vseanclark, @theronconrey for details)

VMworld Reception

Monday, Aug 27: 4-7PM

EMC BRS Brewery and Casino Night – 21st Amendment Brewery – 563 2nd Street

Monday, Aug 27: 7-11PM

Registration Link: https://emcinformation.com/82201/REG/.ashx?reg_src=SA

Join EMC executives for an exclusive event at 21st Amendment Brewery! Since VMworld isn’t in Vegas this year we decided to bring Vegas to you! We will have casino games including craps, roulette and black jack tables so you can play for a chance to win great prizes.
There will also be beer tasting and an outdoor beer garden so you can enjoy all of 21st Amendment’s incredible craft beers! You can even take a private tour of the brewery and learn how these beers are made.

GeekFest (Registration Required)

Monday, Aug 27: 8-10PM – Infusion Lounge, three blocks from Moscone, 1 block from Hilton

EMC / Intel Customer Appreciation Party (Registration Required)

Tuesday, Aug 28: 7-10PM – The Grand Nightclub – Venus is 3 blocks from Moscone

VMworld Party – Bon Jovi

Wednesday, Aug 29: 7-10PM – Moscone


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